Full Service Brokers
Full Service brokers provide a variety of services for their clients including research, advices, retirement planning, and tax planning. For this they often charge more than discount brokers.
They help people who do not have time to stay up to date with taxes or wealth management.
The downside is definitely the cost. While a discount broker may charge you between $5-30 per trade a full service broker can charge you between $100-150. Also some may charge an annual maintenance fee on top of that.
The biggest problem is that brokers get paid not on performance but on commission. So you could be paying top dollar for bad advice.
If you are still interested here is a list of brokers who fit this category.
Merrill Lynch
Smith Barney
Morgan Stanley
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